“IKEA is driven by a vision to create a better everyday life for the many people. Through the food business, we can contribute to this by offering a tasty, healthier, and more sustainable food option”, says Helene von Reis, Food Manager at IKEA of Sweden.
Inspiring customers to choose plant-based options
IKEA wants to inspire even more customers to choose plant-based options by offering the hot dog at a more affordable price.
“We want to offer more plant-based alternatives with a lower climate impact. Choosing plant-based food often impacts climate footprint less than animal-based options”, says Helene von Reis.
Mimicking the snap of the iconic hot dog
During the development process, one challenge was to create a plant-based hot dog with a texture like the classic IKEA hot dog. With animal-based hot dogs, there is usually a casing around the meat, which provides a snap when you take a bite. The snap of the plant-based hotdog is meant to mimic the snap and sensory experience of biting into a regular animal-based hot dog.
“We have spent much time in the development process to give the best experience for our customers. With a great taste, texture, and a snap when you bite it, the plant-based hot dog is a perfect alternative to a traditional iconic hot dog”, says Helene von Reis.
